First of all, I would like to say “What is digital marketing”?
In a simple word, I can say that digital marketing is marketing the product or services through digital devices like smartphones, laptops, tablets.
In other words, Digital marketing is nothing but marketing or branding the product or services through social channels like Facebook, Instagram, Twitter, LinkedIn, Youtube, Whatsapp, Telegram, etc.
Let’s us dive into the river of digital marketing
10 Tips About Marketing:
1. Analyze the people what they are looking for?
2. Create a good product or service before marketing.
3. Select the customer who is fitted to buy your product or services.
4. Create mass trust among the customers.
5. Release the product or service to the marketplace.
6. Set time-bound to buy products or services.
7. Make the targeted customer by sending the right message.
8. Make the customer to take action or respond to your message.
9. Communicate with your customer whether they are happy with your product or services.
10. Make your customer happy with your product or service to get a long time profit.
Traditional Marketing Vs Digital Marketing
Traditional Marketing is the practice of promoting the product or services platform like
- Billboard Advertisement
- Back of buses or taxes ads
- Wall posters
- Broadcasting(TV, Radio)
- Telemarketing (Phone call and text messages)
Digital Marketing is the practice some of the above mentioned traditional marketing is released on internet platforms like Social Media platforms, Websites, Affiliate marketing, Email marketing, etc…
Social Media Marketing:
It is marketing the product or services on social media platforms like Facebook Twitter, Linkedin, Pinterest, Quora, and Youtube. The platforms have both organic and paid promotion techniques.
The website is a collection of articles and the advertisements are shown in the top portion, side banner( both left and right side) and bottom of the website and in between the content. The visitors to the website are called Traffic and the visitors can view the Ads that displayed on the website.
Running the advertisement on our website or on YouTube channel or on social media platforms of other businesses to sell their product or services and we will get some Commission for publishing their products.
As I said in 10 tips of marketing, Choose the target audience, and collect the Email-ID. Send them a promotion message of our product or services.
CATT Marketing Funnel:
CATT stands for Content, Attention, Trust, and Transaction.
The framework for CATT marketing is based on the below formula
Wealth = ‘n’ th power of CATT
‘n’ is the Niche that you have chosen to market your product or services. Selecting a Niche is a very important thing to make the wealth of your product or services.
How to create quality content?
Create the content as you talk with your friends. It should be in the form of a conversational manner. Create content that actually customer needs? ? Use images, videos, and infographics in creating the content instead of using only words. Because images and infographics attract peoples to understand better.
How to make attention among the people?
Do SEO in your content such as doing keyword research because keyword research helps to create the title and subtitles of the content. Post the article on social media platforms to generate traffic.
How to make people trust your product?
Create a high-quality product or services with good content. Build trust among the customers with tripwires, marketing automation, and retargeting.
How to generate the transaction?
Create the lead generation among the customers and make the customers buy your product by natural sales method.
Integrated Digital Marketing
Integrated Digital marketing is the process of combining the methods of digital marketing like Content marketing, Email marketing, social media marketing, search engine marketing, and Search Engine Optimisation. And it also helps to increase the CATT funnel marketing.
Search engine marketing:
Search engine marketing is an effective way to promote a product service by the paid advertisement on the search engine result pages. An advertisement that it displays on the top or right side of the search engine results page that advertisement is called PPC ( Pay Per Click Ads).
Search Engine Optimisation:
The search engine is a software program which delivers high quality and highly relevant content on the SERP. The search engine is built, updated, and maintained the content with the software program called the spider.
Search Engine Optimisation is the act of making effective use of search engine features. A search engine is a collection of websites. The websites are created with quality content. There are two types of SEO 1. On-Page SEO 2. Off-Page SEO.
Content marketing is one of the best ways to attract the visitors and readers to promote the product or services the content may be of three types such as text, video, and infographics. The content quality decides the sales of the product. If the quality of content is good then it automatically sells by organic results. Content marketing makes a high value when it is integrated with SEO, SEM, and SMM.
Social media marketing:
Social media marketing is promoting the product on social media platforms like Facebook, Twitter, Instagram, Linkedin, Pinterest, Quora, Youtube. Nowadays Facebook ads play a vital role to sell the product. compared to search engine marketing, the SMM receives a low conversion rate. Most of the people looking forward to the organic results, people are looking for SEM for promoting their products through PPC.
Email Marketing is marketing the product or services via Email. This process is not going to end. Email marketing is present for so long back. We can filter the targeted audience based on their needs. With the customer’s permission, the Email notification has been sent. This is one of the effective methods to reach the target customer.
Personal branding is promoting the brand of the product and make the people register our brand of the product. Personal branding is very effective by words of mouth methods. when you create good quality of the product and services, your brand automatically sells by word of mouth. To create personal branding, we need to follow the “Mass trust blueprint”.
6 ways to built personal branding using Masstrust Blueprint.
- Learn – Always try to learn new techniques in your niche and update yourself daily on our niche.
- Work – Gather the points from the techniques that you learned and make an arrangement of it.
- Blog – Write the blog by using the concepts that learned and using the gathered points.
- Consult – After creating the quality content, consult with the customer about the product or services you have made in the blog.
- Mentor – Teach the concepts that you learned and create a free webinar to increase personal branding. Teaching others will help to expertise in the concept and that niche.
- Start-up – Create a proper product or service and do branding in SEM, SMM, etc..
Here I conclude that we should create a good quality product or service. If the product is of good quality then the quality of the content is also good. The promotion of the product should be easy and it automatically reaches the people.